Esthete (GEVORKYAN Jewelery Group) - Unified Register of Jewelry Organizations

Jewelry (jewelry brand GEVORKYAN) has been on the jewelry market since 1991 and today is one of the five industry leaders in terms of production and sales of jewelry in Russia and the CIS countries. The Company's assortment includes more than 15 thousand items of jewelry - from consumer goods to exclusive premium jewelry. maintains competitive prices for the entire range of products, offers Partners a variety of terms of cooperation, special sales incentive programs, staff training and other programs.

The Estet jewelry house (jewelry brand GEVORKYAN) is a dynamically developing international holding company, the leader of the Russian jewelry market, which celebrated its 20th anniversary in 2011. The company's products are presented in most stores in Russia and the CIS countries - the Jewelry House has more than 8 thousand business partners. Estet has its own jewelry production, which is the largest in Europe.

The assortment of the Estet Jewelry House includes about 30 thousand items of unique jewelry made of gold and silver with precious and semi-precious inserts. Every month the range is replenished with more than 100 new models. Among connoisseurs of exquisite luxury, the collections of the Estet House of Representatives have already become famous: Bouquet, Passion, Emotions, Jazz.

Business indicators:

As of 2011, the Estet jewelry house holds a 10% share of the Russian jewelry market (according to the Assay Chamber of the Russian Federation)
The Estet jewelry house is the largest jewelry manufacturer in Russia (data from the RBC Consulting Department)
Over the past 10 years, the profit of the Estet Law Firm has increased more than 3 times
Since 2007, Estet Law Firm has been expanding its range of silver products. By mid-2011, the company's profits from sales of silver products increased more than 10 times compared to 2007.
Estet Law Firm is involved in the global economy through cooperative ties with the largest foreign jewelry companies, including: KGK Jewelery Private Ltd., Rbhava & PT Collections Ltd., Hi-Tech Jewelry Manufacturer Ltd., Kwong's Art Jewelery Trading Co., Ltd. ., Eastern Jewelry Ltd., AP Creations Ltd., Aaron Shum Jewelry Ltd (11 companies in total)
In 2011, the Estet Law Firm successfully introduced the Bergio brand of the famous American designer Berge to the Russian jewelry market.
In 2010, Estet Law Firm, in partnership with the world-famous Canadian company Canadian Gem, created a joint venture and introduced a new brand, ZhemEst, to the Russian market.
Estet Law Firm established a joint venture with the Swiss company PROTIME Ltd in 2010. The main activity of the established company ProTime RUS is the distribution of Swiss watch brands and other world-famous brands in the middle and high price segment on the Russian market
In 2009, the Estet Jewelry House became a distributor of a number of well-known foreign brands: Ed Hardy, BBSimon, Bijou Tresor, which entrusted the distribution of their products in Russia, seeing the Estet Jewelry House as a stable, reliable partner
In 2011, the Estet Law Firm began to develop its own brand of designer jewelry.

Gevorkyan Fine Jewelery

The collection includes premium-level jewelry. The main material is gold or platinum. The products are decorated with inlays of diamonds and colored jewelry stones.

Gevorkyan Fine Jewelery is the choice of collectors and buyers investing in jewelry. Products made of gold and platinum will be a reliable financial investment. The author's design will delight connoisseurs of jewelry rarities.

The brand's catalog consists of 19 collections for men and women. Customers are also offered the service of custom jewelry making.

Among the hits of Gevorkyan’s premium line is the Famous collection. Men's signet rings are decorated with relief portraits of prominent personalities: John Lennon, Napoleon, Albert Einstein.

"Aphrodite" is a women's jewelry collection with white and black pearls. The creators were inspired by the goddess of love, born from the foam of the sea.

Dolce Vita (“Sweet Life”) – a series of wedding rings. Wedding jewelry made of gold and diamonds will become the guardians of happiness and prosperity of a young family.

Story

The history of the Estet Jewelry House begins in 1991, when the future president of the company, Gagik Gurgenovich Gevorkyan, learned the basics of jewelry making in a small family workshop. A few years later, having demonstrated brilliant leadership talent, he turned the workshop into a rapidly growing enterprise, in which his teacher, Robert Melkumyan, became the main artist.

The first jewelry was created from cupronickel and semi-precious stones. Only three years later the craftsmen began to use silver. Already at that time, a special sophisticated style was formed, thanks to which the name “Esthete” was born. Collections of gold, precious, natural and synthetic stones appeared in 1994, when the demand for jewelry increased sharply.

At the beginning of the 2000s, the Estet Jewelry House presented its first products with diamonds. At the same time, craftsmen began to create exclusive jewelry, which subsequently brought many awards to their creators. And soon the Russian brand became famous in Europe. And in 2006, Estet entered the top five leaders of the Russian jewelry market.

A new stage in development dates back to 2009. The company moved to its own building, and now “Estet” is a real hospitable House, which has its own unique atmosphere and good traditions.

Assortment of jewelry

What is jewelry? The product catalog consists of 25,000 product names. Every year the assortment is replenished with hundreds of new products. The catalog contains jewelry made of gold, silver and platinum with inserts of jewelry stones, semi-precious stones and enamel. What you can buy:

Women's jewelry: bracelets, earrings, rings, necklaces and pendants.
Religious jewelry for Christians, Jews and Muslims.
Children's earrings and pendants.
Jewelry for men: cufflinks, tie clips, bracelets and rings.
Gifts and souvenirs: spoons, keychains.

Estet Moscow is the name of the main line of Estet jewelry. Jewelry is presented in 15 collections, varying in concept. For example, the Totem series includes silver jewelry with black agate. Rings, earrings and pendants are inspired by images of sacred protective animals - foxes, wolves, snakes.

Virtus is a collection of men's rings and cufflinks made of white gold. The designers of the series took into account the differences in the personalities of buyers. Among Virtus accessories you can choose products for modern ascetics, gourmets and warriors.

Story is a line of women's gold rings. The products are decorated with colored inserts made of semi-precious stones and enamel. Jewelry decor reproduces oriental motifs and geometric patterns.

Confession

UD "Estet" is the owner of more than 100 honorary diplomas and certificates. Jewelry from the Estet Jewelry House regularly receive high prizes at leading industry exhibitions and competitions. The jewelry house was awarded Russia's highest award in the jewelry field - the Gokhran prize for the "Snow Queen" necklace. This diamond necklace was recognized as the best jewelry created in our country in 2009. For several years in a row, at leading industry exhibitions, the Estet Jewelry House has received the honorary title “Industry Leader”.

The most significant awards:

Diploma “For the best collection of original works” at the Moscow International Jewelry and Watch Exhibition “Jeweler-2002”.
1st place in the category “Jewelry and Accessories for Men” at the exhibition “Guild of Jewelers 2007”.
UD "Estet" was officially recognized by the Assay Chamber of Russia as the "Leading Russian manufacturer of jewelry."
UD "Estet" is the winner of the National Jewelry Art Competition for the prize of the Gokhran of Russia: the "Snow Queen" necklace was recognized as "Best Jewelry of Russia - 2009". Also in 2009, at the Junwex exhibition in Moscow, another masterpiece of the Estet Jewelry House, the “Bouquet” ring, was named “The Best Jewelry of Russia.”
1st place in the category “Best Collection of the Season” (for the “Extravaganza” set) at the Golden Globe exhibition
1st place in the category “Moment of Prestige” (for the ring “Bouquet”) at the exhibition “Jewelry Russia” 2009
1st place in the competition “Best Jewelry of Russia - 2010” as part of the exhibition “JUNWEX MOSCOW”: (ring “Renaissance”)
1st degree diploma in the category “Best Jewelry in an Original Design” (“Knight” bracelet) at the “Jeweler Expo” 2011 exhibition.
Diploma in the category “Best Exclusive Product” (Bird of Paradise necklace) at the exhibition “Jeweler Yuxpo-2011”.
The jewelry “The Secret of the Swan” from the Estet Law Firm received the main prize “For Outstanding Design” at the International Jewelery Design Excellence Award in Hong Kong, winning among 250 other works from around the world.

Following the results of a competition organized by the Moscow Chamber of Commerce and Industry, the Estet Jewelry House became the winner and, thanks to the high quality of its products, was the first to receive the right to mark its products with the honorary sign “Moscow Quality”.

Among the owners of jewelry from the Estet Jewelry House and the company's exclusive partners are Gerard Depardieu, Angelina Vovk, Lev Leshchenko, Philip Kirkorov, Andrey Malakhov, Oksana Fedorova, Lera Kudryavtseva, Anastasia Myskina, Kostya Tszyu, Anastasia Volochkova and other celebrities.

Among the individual orders that the masters of the Estet house are proud of is the magnificent staff of the Catholicos of All Armenians Karekin II, the most important object of cult of the Armenian Apostolic Church, a real masterpiece of jewelry, decorated with large rubies and diamonds.

In 2009, the company’s jewelers produced the symbol of the National Award in the fashion industry - the “Golden Spindle”, as well as the “Silver Palm” - the prize of the fashion festival “Velvet Seasons in Sochi”.

Uniqueness

GEVORKYAN is a brand that has its own philosophy of life, its own way of perceiving the world, based on the best traditions of world culture, for which the concepts of “aestheticism” and “aesthete” have always been relevant. The Estet jewelry house has been creating a unique style of jewelry for two decades. Each collection harmoniously combines fashion and tradition, elegance and chic, classic and avant-garde motifs.

The Estet jewelry house has become an active participant in the fashion industry. "Estete" organizes fashion shows, participates in organizing federal beauty contests - "Beauty of Russia", "Miss Moscow", etc., and carries out creative art projects.

"Estet" collaborates with the best artists and fashion designers from both Russia and foreign countries. Jewelry from the Estet Jewelry House was used in their shows by fashion houses in Italy and France - the famous Christian Lacroix, Valentino, Vera Wang, Nabil Khayari, Bernard Pouget, Odaya Cretion. Together with the master of Russian fashion Vyacheslav Zaitsev and the famous artist Nikas Safronov, joint collection albums were created, which became the personification of the inextricable connection between jewelry and painting and the world of high fashion. UD "Estet" cooperates with the first and only wedding fashion house in Russia by Sergei Pugachev.

The company always keeps its finger on the pulse of world jewelry fashion and creates new trends in it. Thus, in the spring of 2011, the Estet Jewelry House began holding its Estet Fashion Week, conceptually uniting the world of designer fashion and jewelry art. Designer clothing collections and jewelry from Estet invariably form harmonious ensembles in these shows. This has become a new trend in the fashion world. Estet fashion weeks are now planned to be held every season. This fall, the second Fashion Week from Estet was opened by Vyacheslav Zaitsev. Guests could see the collections of fashion designers from Russia, Italy, and France. Among the participants of the Fashion Week from Estet are: Crema&Ciocollato (Italy), Cartas, Alexandra Serova, Herman Shalimov, Yanastasia, Olga Rusan, etc. In 2010, the international TV channel Fashion TV named Estet the “Best Jewelry Brand of the Year.”

The Estet jewelry house regularly opens its doors to host significant events: from major business forums to fashion shows, and is the initiator of such.

In 2011, on the eve of its 20th anniversary, Estet opened a series of conferences “Russian Brands”, hosted a delegation of foreign ambassadors, which became a unique event for Russian business, and held an evening and wedding fashion show with the participation of famous French couturiers. The Estet jewelry house, which supports various trends in the fashion industry, also became the venue for the first Orthodox fashion show, which caused a wide response in the media.

In 2010, the Estet Jewelry House initiated the publication of the international magazine Estet, the creative director of which was TV presenter Dmitry Dibrov. Over the year of its existence, the magazine “Esthete” has become a favorite publication of Russian intellectuals who adhere to the principles of aestheticism in their worldview.

According to the editor-in-chief of the Esthet magazine, Alexey Chertkov, the publication occupied “a kind of equatorial space between the journalism of snobs and the journalism of total glamor.” The magazine "Estete" became a diploma winner of the Open competition "Master of Printing 2010".

In 2010, active work began on presenting the Jewelry House on the Internet. And already in 2011 the project was successfully implemented. The video blog, a one-of-a-kind entertaining and educational resource about jewelry and the industry as a whole, is especially popular among site visitors. The site introduces guests to the main jewelers of the Estet Jewelry House and their most outstanding works and collections. Each collection on the site is designed in such a way that the viewer conveys its mood and meaning that the author put into it.

The Estet jewelry house takes center stage at major Moscow exhibitions such as Junwex and Millionaire Fair.

Every year, the Estet Jewelry House travels to Las Vegas with its partners to visit the world's largest jewelry exhibition, JCK. Here, 2,500 representatives from 22 countries gather under one roof to demonstrate the latest innovations in the jewelry world. Among them there are many companies that cooperate with the Estet Jewelry House, and therefore all the new items presented will soon appear in Russia. According to the president of the Estet Jewelry House, Gagik Gevorkyan: “The time has come to move beyond the Russian jewelry market into the global one.”

Commercial network

Esthete is actively developing its presence in the regions, improving the franchising direction of its activities, and promptly responding to increasing customer requests. Stores of the Estet Jewelry House, opened under the franchising system, are located throughout Russia - from Kaliningrad to Usuriysk.

Estet products are distributed through the company’s network partners and cover:

all cities with a population of over 1 million people
all regional centers of the Russian Federation
70% of regional centers of the Russian Federation

The franchise network is actively developing. Estet UD stores are among the “top 10” of large federal retail chains (if we take into account franchise stores) - data from the RBC Consulting Department

The company's products are presented in more than 9.5 thousand retail stores
The company cooperates with almost all major federal and regional retail chains
Estet Law Firm has expanded its presence in the regions thanks to the development of its own franchising program
At the end of 2013, the FM ESTET franchise network included more than 60 stores.

Where can I buy

Products are sold through branded showrooms and trading partners in Russia and neighboring countries. The products are presented in most chain jewelry supermarkets, such as Sunlight and Golden Gross.

Jewelry can be purchased online on the official website of the factory and in multi-brand online jewelry boutiques.

The company's registered stores have been opened in Moscow:

"Esthete Avenue" - 4 boutiques adjacent to the jewelry factory. Address of the salons: Vetkina street, building 2A, building 7 (Maryina Roshcha metro station).
"Esthete" is a store in a shopping mall. Coordinates: Novoyasenevsky Prospekt, building 1B, building 1 (Teply Stan metro station).
Salon "Estet" on Borovskoye Shosse, building 35 (Novoperedelkino metro station).

House

The Estet jewelry house is located on an area of 1.5 hectares in its own complex of buildings, the total area of which is 25 thousand square meters. Here, which is convenient from the point of view of doing business, there is an office, a magnificent showroom with an area of 3 thousand square meters, a production facility, a warehouse for finished products, utility warehouses, a garage, and various infrastructure facilities.

The showroom of the Estet house, where the company's products are displayed in luxurious display cases, is designed to host cultural and social events, can accommodate more than 1,000 guests and is a wonderful platform for fashion shows, concerts, ceremonies, and corporate celebrations. Famous figures from politics, sports, and art regularly become guests of the Jewelry House.

Excursion to production

The Estet enterprise can be visited as part of a tourist group. The excursion will be of interest to tourists of all ages and will allow you to see every stage of jewelry production - from sketch to finished jewelry.

Guests of the enterprise, accompanied by a guide, tour the workshops and exhibition hall, participate in master classes on making pendants or souvenirs. The route ends with a visit to the Estet Avenue jewelry salon.

The duration of the excursion is 2 hours. The cost of 1 ticket is from 500 rubles.