The Moscow Jewelry Factory is one of the oldest jewelry enterprises in Russia and one of the largest Russian manufacturers of diamond jewelry. The official website and the chain’s jewelry stores offer a wide selection of gold and platinum jewelry produced by MYZ, products of the company’s Russian and foreign partners.
What makes the company different:
- Own production of jewelry with precious and jewelry stones.
- Production is certified according to ISO 9001:2015.
- Sale of certified diamonds from 0.70 ct at exchange value with the possibility of buyback.
- Own collections.
- 100% real product characteristics.
In the chain's branded retail stores, you can not only purchase ready-made jewelry and certified diamonds, but also order production according to your own design.
Moscow Jewelry Factory today
Currently, the plant is part of the enterprises of the Ruiz group, which owns a number of adhesive mining and diamond processing enterprises in Russia and abroad. In 2009, MUZ production was moved to Perm. The plant specializes in the production of gold jewelry with precious stones, mainly diamonds. Under the brand name of the Moscow Jewelry Factory, jewelry is produced, both created at its own factory in Russia and made to order from the Moscow Jewelry Factory in Italy and Hong Kong.
When gold is not a joy
The Moscow Jewelry Factory received customer reviews about the quality of gold products with claims for not always good finishing of products, poor fastening of stones in jewelry, and the sale of earrings and bracelets with defective clasps. Customers shared their opinion that the quality of jewelry is gradually decreasing.
One of the comments says that the customer decided to purchase another piece of jewelry for her existing ring. The ring was purchased several years ago, but the classic design of the jewelry made it possible to choose a harmonious pair in the form of earrings. Having compared the quality of modern-made products and her jewelry, she came to the disappointing conclusion that with a huge selection of models, the quality had suffered greatly. Negligence in the processing of small parts, weak fastenings between parts of jewelry and much more are noticeable.
Many consumers choose jewelry made of stones and gold. The Moscow Jewelry Factory received moderate reviews about the quality of the metal itself. There are practically no complaints about metal in products. The decoration was not observed to change color or become stained. All consumer complaints boil down to a drop in quality in small details, but they make the product wearable, beautiful and desirable. You are unlikely to like the loss of stones, loss of pendants or cracks in the rings at the sample site.
Many buyers might have put up with an unpleasant experience if the after-sales service had been excellent. Unfortunately, these services turned out to be the weak link in the holding’s work. Some clients agreed to have their favorite jewelry repaired without unnecessary persuasion or persuasion, but after receiving the product back and wearing it only a few times after resuscitation, the situation returned to normal - the lock weakened or the stone fell out. But repeated repairs are already a clear sign of a defect; it was especially annoying that subsequent repairs were carried out at the expense of the consumer. Almost no one was able to return the product to the store and get a refund.
Chain of stores of the Moscow Jewelry Factory
The chain of branded stores of the Moscow Jewelry Factory is one of the five largest jewelry chains in Russia. As of mid-2014, it has more than 250 salons and covers more than 100 cities in the country. The company continues to increase the number of jewelry centers and is also actively using a franchise scheme.
Customers in the stores are offered an assortment of more than 15 thousand types of jewelry from both MYZ itself and other Russian manufacturers. The entry of the Moscow Jewelry Factory into the structure of the diamond mining holding also allows it to offer customers unmounted certified diamonds . In this case, the possibility of repurchase is assumed, and the cost is based on exchange prices.
MUZ products can be selected in the catalog on the company’s website and purchased at the nearest chain store.
Showcase
| Manufacturer information | |
| Brand name of the manufacturer | MUZ |
| Prices | Average, Average+, Premium |
| Jewelry technicians | Gold/silver plating, Rhodium/ruthenium plating, Oxidation, Metal blackening, Embossing, embossing, graining, metal carving, Diamond cut, Hot or cold enamel plating, Others |
| Product manufacturing method | Casting, Stamping |
| Company name (legal entity, individual entrepreneur) | OJSC "Moscow Jewelry Factory" |
| Inserts | Without inserts, Diamonds, Precious stones, Semi-precious stones, Pearls, Cubic zirconia, rhinestones |
| Manufactured products | |
| What's on sale | Jewelry made from precious metals |
| Where can I buy products | |
| Own store | Online catalog https://market.miuz.ru/, and its own large chain of stores in Russian cities |
| Countries | Russia |
| Products by style | Classic, Animalism (plants, animals, sea world) |
| For what occasions decorations | Daily, Evening, Weddings, Receptions, Celebrations, Religious |
| Location (city) | Moscow, St. Petersburg, Arkhangelsk, Astrakhan, Barnaul, Bryansk, Vladimir, Vladikavkaz, Volgograd, Voronezh, Ekaterinburg, Ivanovo, Izhevsk, Irkutsk, Kazan, Kaliningrad, Kaluga, Kemerovo, Krasnodar, Krasnoyarsk, Kurgan, Kursk, Lipetsk, Maykop, Makhachkala, Murmansk, Nizhny Novgorod, Novokuznetsk, Novosibirsk, Orel, Penza, Perm, Petrozavodsk, Pskov, Rostov-on-Don, Samara, Saransk, Saratov, Smolensk, Stavropol, Syktyvkar, Taganrog, Tambov, Tver, Tomsk, Tula, Tyumen , Ulan-Ude, Ulyanovsk, Ufa, Cheboksary, Chelyabinsk, Cherepovets, Cherkessk, Chita, Elista, Yaroslavl |
| Own product brands or patented technologies | MUZ |
| Who is the jewelry for? | Women's, Men's, Unisex, Children's |
| Company size | Large |
| Address | 115533, Moscow, st. Nagatinskaya, 5 |
| Telephone | 8 (800) 100-1920 |
| Types of products produced | Earrings, Rings, Wedding rings, Engagement rings, Bracelets, Chains, Necklaces, Tiaras, hairpins, Pendants, pendants, Brooches, Religious attributes, Cufflinks, Souvenirs, gifts, Loose diamonds, Headsets, Charms |
| What are the products made from? | Gold, Silver, Platinum |
| Segment | Factory products |
About quality - negative
Both white and traditional gold are in demand among buyers. The Moscow Jewelry Factory received unflattering reviews of jewelry made from this metal for its service and after-sales service. Some consumers, having made a pleasant purchase or received a precious gift, were very disappointed. Some said that after trying on the earrings for the first time, it turned out that the clasp on one of them did not snap into place. In this situation, most customers considered it a reasonable move to return the purchase to the store. As it turned out, the management of the company and each retail outlet separately have a different opinion on this matter.
According to the victims, after lengthy proceedings, the jewelry was accepted by the sellers to be sent for examination, or an alternative option was offered - repairing the item. Few people liked this approach to solving the problem, especially since in a conflict situation sellers lost politeness and restraint when communicating. Some consumers agreed to the examination, but still received a refusal to reimburse the amount spent.
Cases where a buyer lost a stone due to a poorly fitting frame and went to the store with complaints were resolved using the same algorithm of actions on the part of the seller. It was especially offensive to that part of consumers who lost a precious diamond, sapphire, emerald - the cost of the entire product when returned was assessed as scrap, which entailed large material losses and created a somewhat bad image for the Moscow Jewelry Factory.
Customer reviews about quality in such cases are sharply negative. And they certainly could have been avoided if the control service had not missed such products or if the sellers had more actively insisted that the buyer at the counter carefully check all the details of the jewelry before paying for them at the cash register.
Why employees are dissatisfied
Negative employee reviews talk about different difficulties in each individual store. Workers claim that in pursuit of cost optimization, the seller at retail outlets is forced to perform a huge amount of work - dealing with declarations, online trading, receiving and delivering goods, inventory, fulfilling the sales plan and receiving gold from the population. During employment, no one was informed that they would have to deal with work that was not the responsibility of the seller.
When applying for a job, you are offered a salary, a certain percentage of payment from personal sales and bonuses for the quality performance of your duties. In fact, at the place of business, it becomes clear that bonuses are paid only at the request of the store director, who is interested in his own level of income. All savings are considered a bonus for the store director.
The employer also promises a certain work schedule. In fact, salespeople have to go to the place of work much more often; an employee’s refusal threatens instant dismissal. In some stores, according to former employees, an atmosphere of unconstructive competition has been created; many complain about gossip, intolerance and disdainful attitude from management. Also, many felt that well-founded customer complaints about product quality should be satisfied, but in practice they have to conflict, otherwise the employee will be fined.
The Moscow Jewelry Factory received even more negative reviews from employees (Moscow) in 2022 than in the past period. Many felt that the consolidation of business and the pursuit of mass production reduces quality, which has an extremely negative impact on the work of the entire retail network. The number of complaints from buyers is constantly growing, but no one is taking steps towards improving the quality control of manufactured jewelry or eliminating problems. It is believed that the blame for all mistakes lies with the sellers, who were unable to convince the client that the breakdown of the jewelry occurred after the purchase, or that the lost stone was not a reason for complaint.
Going to the store as if it were a holiday
Buyers left reviews of the stores en masse. The Moscow Jewelry Factory has three hundred trading floors in many cities and several countries. Consumers believe that store design reflects the direction of the business. All jewelry can be viewed first through the counter, and for a closer look and detailed examination or trying on, sellers put the option they like on the counter.
The buyer has access to mirrors, the opportunity to put on the jewelry he likes, see the fastening of stones, clasps, the factory mark, read the certificate, read the warranty conditions, and the product passport. In most cases, sellers provide detailed advice on any issue of interest, which adds to the popularity of the Moscow Jewelry Factory. Customer reviews talk about the friendliness of the staff and the desire of the sellers to provide every possible assistance in finding the best purchase.
Regular customers enjoy discounts and participate in discount programs. New opportunities allow you to make more expensive purchases and always be aware of new arrivals. Some buyers, leaving a description of their impressions, personally noted sellers who gave professional, comprehensive advice, managed to find a common language with the client and provide products that fully satisfied the consumer’s desires.
The buyer is not always able to receive full service; such situations reflect negative reviews about the stores. The Moscow Jewelry Factory pays a lot of attention to the training of consultants; each retail outlet of the network bears its own responsibility for the personnel. Some customers expressed dissatisfaction with some stores, where salespeople did not pay enough attention or preferred to remain silent about the shortcomings of jewelry at the time of purchase.
Consumers whose problems remained unresolved spoke negatively about the MUZ network and the production itself. For the most part, such stories relate to complaints about the quality of jewelry, breakdowns, and lack of response to complaints that the Moscow Jewelry Factory receives. Reviews about quality are emotional and full of bitterness. Purchasing jewelry, in addition to the financial component, has a considerable emotional impulse; jewelry is most often purchased for some memorable occasion, presented to a loved one, and damage carries enormous moral damage.
