Every girl wants to receive a nice nice thing from a jewelry store as a gift; as a last resort, treat yourself yourself. And here the choice depends on the mood, the cost of the trinket, design, material, compatibility with wardrobe items... So, when choosing a souvenir for a friend, make sure you know exactly her preferences. No such confidence? Then the girls' best friends will come to the rescue - of course, real diamonds! Sounds too loud? Perhaps you've imagined a two-tier necklace studded with cut diamonds that would cost you almost a fortune? In fact, diamonds are no longer something available only to a select few. The most ordinary girls wear them when purchasing inexpensive Sunlight products, reviews of which allow you to rely on the manufacturer, especially since this company is an exceptional phenomenon among the mass market.
A little about the company. Quality mark
“Sunlight” (you will find reviews and useful information in the article) is a Russian brand, a trademark that started relatively recently, but has managed to positively establish itself in the market over its 20 years of existence. The brand itself is 10 years old. This is an enterprise engaged in the manufacture and sale of gold and silver jewelry using diamonds and other precious stones. You can purchase products both in branded stores, called hypermarkets, and in regular jewelry stores. However, you can place an order online.
The brand name translates as “light of the sun.” And this is no coincidence: according to the manufacturers, all products of this brand carry light - this is not only the play of reflections on the edges of diamonds, but also positive energy and good luck, the protection of the owner. By purchasing Sunlight products, you bring the rays of the sun into your life. However, the beautiful legend also has confirmation: all products are made by hand at leading class “A” factories in Hong Kong (don’t let the Chinese origin of Sunlight jewelry scare you: reviews generally indicate the first-class quality of the products). In addition, each piece of jewelry is stamped with a hallmark and a brand name: large Latin letters SL. The materials used are both imported and of Russian origin: for example, diamonds from Yakutia. Despite the fact that the brand is ours, the quality and design of its products meet all standards, and the best sign of quality is the reviews of the workers who are present in the jewelry “kitchen” and, of course, satisfied customers. Not enough other people's opinions? Sunlight provides electronic certificates confirming the quality and origin of the materials used for jewelry.
Features of receiving discounts on Sunlight products
To make a purchase at the Sunlight store, it is best to prepare and find out all the opportunities to buy profitably. Having visited the store, customers are surprised at the low prices for products made of gold and precious stones. They often raise doubts about the authenticity of jewelry. The store assures that it purchases its products from suppliers at the lowest prices. Store representatives work carefully to find favorable purchasing prices. That's why many of the products on the site cost so little, despite their good quality.
But that is not all. You can receive a bonus for purchases in the Sunlight store by becoming a member of the club. Then you need to accumulate the required amount of points and buy something, paying 70% of the cost of jewelry with bonuses. You need to log in to the site and go to the bonus program page https://sunlight.net/new-loyalty/. After this, you can find out your status, receive bonuses when shopping in an online store and participate in special promotions that are held only for members of the elite club.
At the first stage, you can pay only 10% of the purchase with bonuses, but this is not the maximum discount. But over time it will increase and you will be able to buy at lower prices. To immediately buy at a discount after registration, on the main page, select the “Select promotion decoration” button in the banner. You must already be registered and authorized on the site. The store gives new club members 1,000 free points to their bonus account.
Sunlight from within. Reviews from Sunlight employees
Consider all the pros and cons! Nowadays, rational buyers are looking not only for customer opinions, but also for employee reviews to be confident in the integrity of the company. “Sunlight,” according to the company’s employees, provides truly high-quality service both outside and inside: clean, cozy, fresh atmosphere. Perhaps this is one of the secrets of the company's unprecedented success. However, if you want to join a big family called “Sunlight”, then be prepared for pitfalls. For example, some employee reviews indicate an excessive amount of communication at work; Prepare to be on your feet up to twelve hours a day. Among the advantages, it is worth noting high wages and bonuses, as well as the opportunity for career growth; One of the disadvantages is the lack of training. However, this does not affect the level of service provided in Sunlight salons; customer reviews confirm this.
Professional criticism
Advertising is advertising, but what kind of reviews does it receive from jewelers? First of all, they confirm the authenticity of the materials, although the gold-plated coating is not resistant to environmental conditions. The quality of the stones is high: even under a magnifying glass you will not notice a defect, but only an even path. By the way, about inserts: these are not only diamonds, but also topazes, rubies, sapphires, garnets, emeralds, and pearls. As for precious metals, the brand uses 585 gold: yellow, as well as white and even pink; as well as 925 sterling silver.
There is an opinion that the cutting of stones (primarily diamonds) does not meet European standards, but this does not affect the quality of the products. The jewelry is plated with rhodium. This protects against corrosion and adds extra shine and sparkle. Worth mentioning when used in earrings, bracelets, and pendants. Unfortunately, the Sunlight brand (reviews from jewelers and buyers coincide) needs to work on this detail. All products undergo not only quality control at the enterprise, but also inspection by the State Inspectorate for Assay Supervision. Each unit of product bears the company label, which was mentioned earlier. This is a kind of quality mark and protection against counterfeiting. However, it may not tell the jeweler anything about the product, as well as the sample in some cases. But the real indicator is the stigma - the so-called young lady in a kokoshnik. So if the quality of the jewelry you purchased disappoints you, look for distinctive signs or contact a jeweler.
What types of gold are there?
The purity of any product depends on the percentage of noble metal in the composition. The following standards are established for gold in Russia: 375, 500, 585, 750, 958, 958 and 999.
The most popular standard is 585, which means that the alloy contains 58.5% pure gold. Accordingly, 750 indicates 75% gold in the jewelry, 958 indicates 95.8%, and so on. The higher the standard, the more expensive the product will be.
I recommend!
For many, the most reliable source of information about the Sunlight brand is customer reviews. And this is no coincidence, because it is unknown how different advertising is from reality. However, in the case of Sunlight, such discrepancies usually do not arise. Nevertheless, Sunlight products receive both enthusiastic and indignant reviews. So, on the one hand, clients note high service, a wide variety of jewelry, very affordable prices and a reasonable ratio of them to quality, many promotions and discounts, proximity to the buyer, professionalism, original design and its lightness, constant updating of collections. There really is a lot to choose from!
On the other hand, there are also negative customer reviews about Sunlight brand products. So, in the first place - damage to the goods, which, often, despite the promise of free service and warranty, are not compensated in any way. For example, a stone fell out of a ring the day after purchase; the ring was deformed and lost part of the gilding; the clasp fell apart; gold showed high copper content; decorations have lost their shine. By the way, the latter can be avoided. To do this, follow the rules for caring for rhodium-plated silver or gold: avoid prolonged contact with water and aggressive media, as well as getting creams on the product; When working with soil, remove your ring or bracelet or wear gloves; Don't sleep in jewelry. Some of the reviews concern poor service. They also express distrust of a really low price with a guarantee of high quality. However, belonging to the low price segment is, so to speak, the company’s specialty. Some people are annoyed by intrusive stock offers. Others consider Sunlight not far removed from costume jewelry. So if you don’t know what quality Sunlight represents, reviews will help you get a complete picture. This is jewelry for the middle class with real diamonds and high quality.
How to get a promotional code for Sunlight
Store buyers can use promotional codes that reduce the price by a certain amount. They all give different discounts. They can be found on third-party sites that collect these codes in the public domain and offer their visitors to use them. To apply them, you need to select a product and proceed to checkout. On the page adding information about delivery and payment method, you need to find the line “Promotional code”.
Then copy the code and paste it into this line. Promotional codes cannot be used by those who have chosen to pay without registering or authorizing on the Sunlight website. Also, such buyers are deprived of the opportunity to use bonuses under a special program. You can only get a discount that is currently offering promotions. To receive your order, you can choose a store yourself.
To find suitable stores, look for the one that has the product in stock. These are marked with brighter beacons. When you hover over them, information about the address and other information opens. If you order delivery to a location that currently does not have the goods, you will have to wait additional time. Until your product arrives here. But you can get the maximum discount on Sunlight products, which is a big plus.
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Sunlight Jewelry
Did the reviews inspire you? Then go to the jewelry store in search of jewelry under the sun sign. The brand offers all kinds of rings, earrings, pendants, watches, bracelets, brooches... A special place is occupied by truly men's jewelry: bracelets, cufflinks, tie clips, accessories for wallets. As already mentioned, Sunlight gold (reviews recommend it, since there is no doubt about its quality) uses three types. And every girl will be able to choose her favorite one, because the number of combinations of metals and precious stones woven into a design that will delight any fashionista, even one who is not used to spending a lot on little things, is amazing.
Sunlight jewelry is designed for young beauties, business women, ladies who are going to shine on the red carpet, and excellent wives, mothers and housewives. This is due, firstly, to the fact that the designers remain faithful to the classics in part of the collection, and as we know, it suits everyone. In addition, they are focused on the future, and therefore every update pays great attention to the fashion trends of the season. Sunlight creates trends itself! And finally, this is a special pricing policy.
Rings for all occasions
So, serial jewelry is especially popular - bracelets with charms, which are the “calling card” of the brand. What else special does Sunshine offer? Pay attention to the rings. One of them even won the Cosmo Prize. Readers liked the simplicity and sophistication - this distinguishes all the rings of this brand. Each contains at least one diamond of the highest purity. And they are used in a variety of ways: from synthetic ones, but in no way different from natural ones, to noble Yakut ones; from transparent and yellowish to cognac and black. Thus, white gold rings with a scattering of small diamonds and a large sapphire in the center have become timeless classics. Emeralds on exquisite weaves of the same gold look magical.
For lovers of minimalism - a thin ring with one stone. At the same time, large bright rings are also offered, for example, in the shape of a poppy. And for parties - flashy jewelry with black stones in the shape of petals or inserted into a skull or snake. A new product that has captivated everyone is jewelry with colored enamel. They look impressive, bright, original, and most importantly - the versatility of enameled rings. They also contain diamonds or cubic zirconia. You can't go wrong with these rings for your wedding or engagement. Paired rings will emphasize the youth of the blooming bride and the restraint and dignity of the groom.
Ideal pair: earrings and pendants
Sunlight produces earrings that suit every type of appearance, face shape, eye and hair color. For everyday wear, earrings with an English lock and a pin lock are available. They are small in size and have no hanging or protruding parts. Combinations of white and yellow or white and rose gold are used for them; a constant feature is a scattering of diamonds. Enameled earrings will emphasize the individuality of the hostess. Stud earrings are characterized by simplicity combined with elegance and richness of precious stones. A stunning choice are earrings with coral inserts. Jewelry with cubic zirconia, a synthetic analogue of a diamond, is in great demand. It looks no worse, and the price is an order of magnitude less. Earrings with cubic zirconia are usually laconic.
With the help of pendants you can complement your look: they go perfectly with other items from the collections. Most often these are small pendants on an elegant white gold chain, so inserts of diamonds and sapphires are ideal. They can also become talismans: there are so-called “nominal” ones, made in the form of letters, there are those that symbolize wisdom (triangle), love (heart and cross), luck (horseshoe).
What does Sunlight mean?
The online jewelry store has chosen a rather interesting name in a foreign language. Sunligth in English means "sunshine" or "sunlight". Every ancient people of the world deified the Sun.
This is the main source of light and heat, symbolizing the source of life, fertility and universal good for all life on Earth. The sun was the main weapon against evil and evil spirits. After all, sunlight at all times is the conqueror of darkness, and therefore of everything bad. Sunlight is an integral factor in the birth of life on Earth.
Watch collections and more
But reviews recommend the Sunlight watch as an excellent functional accessory. Several groups can be distinguished among them. Firstly, this is a classic watch with a discreet design (minimalist dial design and leather strap), which is suitable for both men and women who do not want to miss a single minute and conduct business successfully. For those who want to stand out in a business setting, skeleton watches are suitable. Sporty young people will like models made in bright colors without unnecessary details, with a rubber strap. Romantic young ladies will suit accessories that can be classified as vintage: these are watches with a leather or suede belt and a dial decorated with designs of birds and flowers. What about a watch with an enamel bracelet? By the way, watches are a separate line of Sunlight, since they are represented not only by the Sunlight brand, but also by Sergey Gribnyakov and Samanta Messi. The I Love Tokyo collection is dedicated to sunglasses.
Bracelets. Charms - exclusive collection
And finally, what forms the basis of the brand’s popularity is the Sunlight bracelet. Reviews about it claim that this decoration is both universal and unique. To begin with, we note that there are quite a lot of bracelets from this brand: from almost handmade baubles to exquisite thin wrist jewelry; from accessories for very young girls to jewelry worthy of being worn at a social event. However, a thin woven bracelet has gained popularity. What's the secret? The fact is that it is only the basis of a decoration that everyone can create for themselves! That's what it's called: a charm bracelet. It is made in different colors. This is usually a classic steel or silver clasp. It can be worn without charms, but, as is customary, several basic ones are included in the set.
What are charms? These are small items made from various materials that complement the basic bracelet. They are sold separately, so you can create your own individual set and change the design of the decoration according to your mood. In addition, the selection of charms is simply huge! From steel ones in the shape of animals for children to sophisticated gold ones with diamonds for adult ladies. They are also produced in thematic series.
Charms produced under the Sunlight brand receive extremely positive reviews: firstly, they are an excellent gift for those who have a basic bracelet, and secondly, they can also be used with Pandora bracelets, but at a much more affordable price. It is very easy to become a fan of charms, because the bracelet includes some of them as a gift when purchasing for a certain amount or when participating in promotions of Sunlight partners. You can also purchase a silver bracelet, which will become the base for charms.
An interesting toy for fashionistas is the Sunlight bracelet. The reviews guarantee that you will be engrossed in the process of collecting charms that will help you express yourself. But how much does all this pleasure cost?
Diamonds for everyone
Entering the Russian market, Sunlight in particular, set itself a grandiose goal: to make diamond jewelry accessible to every woman. And indeed, the prices are quite reasonable and correspond to the quality. You can buy diamond jewelry that costs from one and a half thousand rubles. For normal earrings with the same stone, prepare to pay up to ten thousand rubles (although there are both extremely cheap and very expensive ones). The simplest ring with a diamond of one hundredth of a carat, covered with enamel, will cost you one and a half thousand rubles. Charms cost from one thousand to five rubles. Therefore, everyone can afford to come to the Sunlight jewelry salon for a gift. The reviews are only encouraging! What's the secret? The company does not disclose it, but jewelers claim that it’s all about the cut: the diamond contains three times fewer facets than the standard European version. In addition, gold is not of the highest standard, which affects the cost of the product, but not the quality.
Crisis jewelers: how Sunlight became one of the five largest chains in Russia
“We entered the low price segment before the crisis, and our products became very competitive,” explains the rapid growth of Sunlight CEO and co-owner Alexey Konovalov. - So we “shot.” Sunlight attracts consumers with middle and low incomes: a gold pendant with diamonds can be bought for less than 2 thousand rubles, and a silver bracelet for less than 500 rubles. Now the network includes about 280 stores in 80 cities, a third of them are franchised.
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RBC magazine was unable to find the consolidated financial statements of the group. According to SPARK-Interfax, the turnover of the wholesale company, which supplies goods to Sunlight franchisees, has grown almost 5 times since 2010 and in 2013 amounted to 6 billion rubles. According to Alexey Konovalov, the Onyx group operates through several legal entities and its total turnover was “a little more.”
Market participants are reluctant to comment on Sunlight's activities. “It’s either good or nothing about competitors,” says Adamas executive director Maxim Weinberg laconically. “We don’t consider them competitors at all; they are closer to costume jewelry than to the jewelry market,” says Alexander Tarasov. But he adds: watch, he notes.
"Onyx"
Sergei Gribnyakov does not agree that Sunlight’s success can be called quick: “We have spent our whole lives on this.” A graduate of the Novocherkassk State Reclamation Academy, he founded a wholesale jewelry store in 1995, when he was 22. One of the partners was former classmate Mikhail Maslovsky, who is now on the board of directors of Sunlight. This council is headed by Gribnyakov. The other founders of Gribnyakov and Konovalov are not disclosed.
In the first years of its existence, Onyx worked as a distributor of Russian, Bronnitsky Jeweler, etc. In the early 2000s, it also began importing. The company was not a large distributor, but over 10 years of work, businessmen managed to thoroughly study customer requests and the list of best-selling products. In the mid-2000s, Gribnyakov and other co-owners of Onyx decided that it was more profitable not to import little-known import brands, but to promote their brand by placing contract manufacturing in China.
“It was more profitable to hang your own tag, so [our own brand] appeared. – Approx. RBC] Sunlight,” explains Alexey Konovalov, who joined the Onyx team in 2005. To stand out in multi-brand stores, they made red the brand’s signature color and began installing red display windows at their partners.
In 2008, Onyx conducted its first advertising campaign in support of its own brand: on street billboards and in television commercials it was offered to buy a diamond pendant for 3,500 rubles. In 2009, the first Sunlight brand store opened in Moscow, and in the same year, Sunlight products were already sold in more than 1 thousand multi-brand stores in all regions of Russia.
Clean work
The explosive growth of the Sunlight chain has aroused suspicion among jewelry market specialists. The President of the Guild of Jewelers of Russia Valery Radashevich (died in November 2014) told RBC magazine how a couple of years ago he took several Sunlight products for examination to the Assay Supervision Inspectorate, but no violations were found there. Buyers did not complain about Sunlight products to the Assay Office, a representative of the institution confirmed.
Gradually, Onyx curtailed its wholesale business, placing its main emphasis on Sunlight stores. “When they started developing their retail, they stopped purchasing our products,” says Maxim Weinberg. And the company decided to make its partners, owners of multi-brand stores, its franchisees.
According to Onyx, the products presented in the chain's stores are produced by 100 factories - in China (including Hong Kong), India, Thailand, Turkey, Italy and Russia. “The technologies used in foreign factories make it possible to make products elegant and beautiful,” says individual entrepreneur Andrey Senyushkin, a Sunlight franchisee in Orel. “This is a level to which Russian factories are only striving.”
“We entered the low price segment before the crisis, and our products became very competitive. So we “shot”
The Sunlight assortment is dominated by small and light products, with thin clasps. For their production, small precious stones and a small volume of precious metals are used, which keeps the cost low. Thus, the diamond set, which Sunlight actively advertises, often consists of diamonds with 17 facets (diamonds with a classic cut of 57 facets are 1.5 times more expensive).
In recent years, instead of “islands” in shopping malls, large stores began to open (Photo: Anton Berkasov for RBC)
The average check of the chain, according to the company’s former top manager, is less than 3 thousand rubles. For comparison, Pandora, which operates in the middle and premium price segments, has an average bill of 6–7 thousand rubles.
Alexey Konovalov does not name the average bill at Sunlight (according to him, this figure is not calculated online), but admits that it can be approximately 3 thousand rubles. The bulk of purchases are silver items, which are cheaper than this amount; gold items are much more expensive.
“We are small entrepreneurs; we couldn’t take on a franchise with large investments, so we chose Sunlight,” says Georgy Petrov, franchisee of the chain in Kaliningrad. The minimum opening costs in 2012, when he decided to cooperate with Onyx, were 350 thousand rubles (excluding rent). This was slightly more than that of costume jewelry franchises, but at least 5 times less than that of other jewelry franchises. Why so cheap?
Golden "islands"
Sunlight's offer is not a classic franchising: Onyx provides its products for sale to partners under a commission agreement. The franchisee does not pay the company a lump sum fee or a royalty, does not buy back the goods, but only returns the cost of the products sold, keeping a commission for himself. The smallest of the Sunlight formats, an “island” with an area of 6 square meters, also requires little expense. m in a shopping center. Such a place is also easier to rent than a section for a store, says Anna Rozhdestvenskaya, head of the franchise sales department.
According to the former top manager of Onyx, the markup on goods supplied to partners is 20–30%. The franchisee’s markup is on average another 20%, adds Vladimir Matyukhin, head of the franchising department of the consulting company Deloshop. These are not high figures. “Usually in the jewelry segment, franchisee markups are 100-150%, for costume jewelry – even more,” emphasizes Matyukhin.
Sunlight makes money from a large number of customers: according to calculations by RBC magazine, franchisee revenue from 1 sq. m - about 300 thousand rubles per month, net profit - 5–7%. Anna Rozhdestvenskaya notes that profitability is relatively low (for a jewelry franchise it can be 20–25%), but the turnover is quite significant. As a result, a franchisee on the Sunlight “island” can earn 90–170 thousand rubles monthly, while a jewelry “island” franchise often brings in only 50 thousand. Therefore, the Sunlight franchise is popular. Over the past year, the Franshiza.ru portal (one of the largest franchise databases) has received more than a thousand requests from potential franchisees - this is the highest figure among networks selling jewelry and costume jewelry.
More charm
In 2010, the founder of Svyaznoy, Maxim Nogotkov, franchised the Danish jewelry chain Pandora into the Russian market. Its main feature is bracelets with stacked pendants, so-called charms. Nogotkov told Vedomosti that the project had become “very profitable,” and the profitability of Pandora’s business in our country was double-digit. Since 2009, Sunlight has also been promoting charm bracelets. General Director of PanClub (exclusive distributor of Pandora) Olga Eremeeva believes that Sunlight’s marketing policy is based on imitation of the market: “As soon as the success of Pandora in Russia became clear in 2012, Sunlight began to actively copy the idea that the network brought to the market, and make charms similar to Pandora.” In 2013, the Danish chain Trollbeads, specializing in charms, entered Russia; Adamas began making its collections of designer bracelets.
For Onyx, franchising has become the main driver of growth. In 2013 alone, the company, according to its data, opened about 140 stores, the entire network grew to 272 (two thirds were franchised). As the chain became famous, Onyx forced franchisees out of the most attractive cities: Sunlight’s own large stores opened next to its partners, and the commission agreement with some partners was simply not renewed.
Last year, the minimum costs for launching a Sunlight outlet, excluding rent, were already 1.5 million rubles, of which 1 million was a refundable deposit (Onyx began requiring it some time after the launch of the franchise). In 2014, the company opened 38 new own stores and relaunched 62 of its points in an expanded format - sections (up to 250 sq. m.) or hypermarkets (from 300 to 650 sq. m.). Onyx also opened 20 franchise stores and transferred 40 under its own management. At the same time, about 50 Sunlight points were closed, mostly franchised “islands”. As a result, the retail space of the network doubled over the year to 15 thousand square meters. m. For comparison, Adamas increased its retail space by 30–35% in 2014, to 17 thousand square meters. m.
Brilliant Market
The Center for Strategic Research Enter, based on data from Rosstat and Euromonitor, estimated the volume of the Russian jewelry market in 2012 at $5.3 billion , and the average annual growth in the next four years was approximately 12% (taking into account inflation). But already in 2013, the growth rate turned out to be slower - about 11% , and the growth in physical sales volume - 3.7% - became one of the lowest among non-food products. Meanwhile, in recent years, foreign chains have been actively entering our market. In 2013, Adamas began opening stores in the French jewelry chain APM Monaco, and in 2014 it became a franchisee of the French jewelry and accessories chain Agatha. Since 2014, stores of the Spanish jewelry chain UNOde50 have been opened by Inventive Retail Group (networks re:Store, Samsung, Lego, etc.), which had not previously worked in the jewelry segment.
Two dollars as a gift
“Buy from us and receive a silver pendant as a gift!” – this is roughly how one can describe the Sunlight promotions, which the chain often organized with the most unexpected partners for a jewelry seller: retailers Eldorado, Euroset and Magnit, press kiosks “Good News” and even fixed-price stores.
Onyx constantly conducts cross-promotion campaigns, when for purchasing goods in other chains the client receives a coupon for a gift from Sunlight. On average, according to the company, up to 100 federal and regional events are held simultaneously. “This is a colossal amount,” notes Maria Azarenko, director of one of the divisions of the advertising agency OMD Fuse. She could not remember any other companies that would conduct so many similar campaigns on the Russian market at the same time.
Shares are relatively inexpensive for Onyx and its franchisees. The cost of some gifts is $2–7, states Alexey Konovalov. Judging by the reviews on online forums, many are unpleasantly surprised by the small size of the gift, but they take it anyway: “I’ll give it to someone.” The goal of the sellers is to convince the person who came for a gift to buy an addition to it from the Sunlight assortment (more than 15 thousand items). According to franchisees, during the most successful promotions, up to 60% of those who came for gifts made purchases, the weakest figures were 5–10%. A good conversion for such shares is 10–30%, says Maria Azarenka, and 60% is “simply sky-high numbers.”
However, the effectiveness of cross-promotion campaigns is gradually decreasing. “Many residents of Orel come to us for gifts for the fifth or sixth time. These are not potential buyers, but simply freeloaders who want to take a gift and run away,” complains Andrey Senyushkin. Some equity partners are also unhappy. “Many clients are no longer interested in Sunlight’s offers, they say that everyone gives out such gifts,” said Sela PR manager Yulia Zefirova, who held a partnership promotion with Sunlight last fall. To maintain consumer interest, Sunlight tries to change gifts more often, and to attract new audiences, it works with partners from new sectors. Thus, the network recently held promotions with payment systems Qiwi and Contact.
Although Sunlight operates in the low price segment, its turnover has decreased due to the new crisis: in the fall of 2014, comparable sales dropped by 15–20%. To cope with the decline in consumer demand, the company is expanding its range of inexpensive products - silver and costume jewelry. “Perhaps the new crisis will play in Sunlight’s favor and purchases in the low price category will increase,” concludes Alexander Tarasov.
With the participation of Maria Zholobova and Vera Prelovskaya
