Enterprise rating
The largest, oldest and best jewelry factories in Russia are:
- "Adamas".
- "Russian Gems".
- "Krasnoselsky Jewelryprom"
- "Moscow Jewelry Factory".
All these enterprises are well known to lovers of expensive jewelry. can also be safely included in the list of the best jewelry factories in Russia. It ranks fifth in the ranking of companies in this industry.
Jewelry from Adamas
Unlike other companies on the list, this jewelry manufacturer is also quite young. This company was opened at the end of the last century - in 1993. But despite this, it is Adamas that today is considered the No. 1 jewelry factory in Russia.
The head office of this manufacturer is located in the capital. The company's client network includes more than 3,000 retail and wholesale trading enterprises operating in all regions of the Russian Federation. Also, the products of this company are exported to many neighboring countries: Ukraine, Lithuania, Belarus, etc.
Working with suppliers - factors for cooperation
| Factors that have a decisive influence on the choice of supplier | What are we talking about? Respondents were asked to select five out of 23 factors that had the greatest, decisive influence on the choice of supplier. The quality of products leads by a huge margin. 71% of clients noted that a low defect rate is the decisive, most important factor. The first seven factors, chosen more often than by every third respondent, include: commercially successful design, prompt order collection and delivery, varied assortment, favorable price list, high-quality customer service and work of managers, optimal installments/deferred payments. Customers are least concerned about the availability of: free delivery, loyalty programs and training programs for sales staff. Free packaging and demo equipment are not really needed. The most unnecessary thing was the ability to refine products according to your own sketches |
How is it different from others
A special feature of this manufacturer, among other things, is that it also has its own branded stores. Their total quantity is 200 pieces. and they work all over Russia.
Another feature of Adamas that distinguishes this company from many other companies of the same specialization is that it has enough funds to frequently organize large-scale advertising campaigns at the federal level. That is why jewelry lovers know the Adamas brand much better than any other.
Working with suppliers - recommendation
| For each of the 34 suppliers they worked with, respondents were asked to rate how much they trusted each of those businesses on a scale of 0 to 10. By averaging the resulting rating for each enterprise, a “recommendation rating” can be compiled. It is topped by Aquamarine with an average rating of 7.0. Platina-Kostroma is in second place with a score of 6.87, and Alexandra is in third with a score of 6.69. Least of all are willing to recommend the Vesna company. Average rating 3.45. |
Interesting facts about the manufacturer
Adamas is considered the No. 1 jewelry company in Russia for good reason. This company supplies the market with twice as much jewelry as other, even the largest, enterprises in the country with the same specialization.
This manufacturer produces absolutely all assortment groups of jewelry products that are in demand among consumers. Adamas also supplies the market with expensive products in small series. The craftsmen of this company also work on individual orders, producing exclusive jewelry.
The head office of this one of the oldest jewelry factories in Russia is located in St. Petersburg. This enterprise was created in 1912 by decree of Emperor Nicholas II. And initially it was called “Russian Gems”. This manufacturer takes second place in the ranking only because it is inferior to Adamas in terms of volumes of products supplied to the market. In terms of the quality of manufactured jewelry, many experts consider Russian Gems to be the best company in Russia today.
In terms of product range, this manufacturer is thus inferior. However, Russian Gems still have their own branded stores. And they, like Adamas, work throughout the country.
Working with suppliers - trust
| For each of the 34 suppliers they worked with, respondents were asked to rate their trust: how much do you trust each of these businesses on a scale of 0 to 10. By averaging the resulting assessment for each enterprise, a “trust rating” can be compiled. It is headed by the company Krastsvetmet with an average rating of 8.1. In second place is SOKOLOV with a score of 7.3. Platinum-Kostroma and Aquamarine receive a confidence factor of about 7.1. The least trusted are National Treasures. Average rating 3.2. |
Company Features
Of course, all jewelry manufacturers working in Russia monitor the quality of their products; as already mentioned, special attention is paid to this issue. This manufacturer, for example, hires only the most qualified jewelers.
Quality control of the materials used, as well as finished products, at the Russian Gems enterprise is carried out by the Central Factory Laboratory specially created for this purpose, which, among other things, has state accreditation.
The best jewelry in the world
The quality of the products produced by the oldest “Russian Gems” has not been surpassed by any other manufacturer, including the best jewelry factories in Russia from the list presented above. In this regard, no other nonsense in the world can compare with jewelry from this company. For jewelry lovers, it will certainly be very interesting to know the fact that the products of this particular manufacturer are recognized as a standard among craftsmen from all countries in terms of quality.
The excellent product characteristics of jewelry from Russian Gems are evidenced, among other things, by the fact that the products of this company were also sold at Christie’s and Sotheby’s auctions. Some unique specimens made by the company’s craftsmen are currently exhibits in the Hermitage. The most famous products from Russian Gems - the ruby stars of the Kremlin towers - are known to all Russians without exception. Also, the work of the masters of this enterprise includes a map of the USSR made of gems, made in the mid-30s of the last century for an exhibition in Paris.
Work with providers
Approximately 41% of respondents purchase jewelry from third-party suppliers. 3% of them are purchased only from wholesalers, 47% only from manufacturers. And half do not give preferences; they work with both manufacturers and wholesalers.
A number of additional surveys were conducted among respondents purchasing products from third-party suppliers regarding cooperation with organizations, the pros and cons of working with them. To begin with, we asked where respondents received information about suppliers. In first place with a clear leadership of 68% are jewelry exhibitions, the main advantage of which is the opportunity to see products live and face-to-face contact with managers. Second place with 55 percent is occupied by the websites of manufacturing companies, probably due to the full representation of the assortment and, accordingly, the breadth of choice.
The third most popular with a result of 31% are reviews of other companies. Internet portals and forums, as well as industry magazines, account for 23 and 26%, respectively. 58% of respondents do not use specialized sources to check suppliers. Among the remaining 13% use the Kontur.Focus system, 10.5% free data on Internet resources, 8% use bank services. SPARK Interfax, the Federal Tax Service Inspectorate and Jeweler-Info each received 5%.
Approximately 34% of respondents reported that there are unique conditions that may encourage cooperation with a jewelry company. The most popular condition is deferred payments; this factor is important for 38% of respondents.
The novelty and uniqueness of products is valued by 30% of reviewers. Almost a quarter of respondents noted the quality of products as an important condition. Also, 15% of the audience is gained by the presence of a commission agreement and price.
More than two thirds of respondents are interested in finding new suppliers. In 74% of cases, the decision on cooperation is made by the owner, in 16% by the commercial director, and in 5% by the hired director.
More than half of the respondents place orders with the supplier through the website or by sending an application by email to the manager. Slightly less than half are purchased at exhibitions or through field sales managers. About a fifth of clients go to the office at the plant or to the territorial office of the company. 15% use phone calls and communications via instant messengers to process applications.
| Two-thirds of those surveyed have encountered the need to stop working with suppliers over the past year. Among the reasons for refusal to cooperate, the most popular is a change in working conditions. Price increases account for more than a third of cases of termination of cooperation. More than a quarter noted that an increase in the number of defects, as well as delays in delivery, are one of the reasons for stopping work. Among other reasons, respondents noted the non-updating assortment, the lack of the possibility of returns and exchanges, the departure of the manager and poor-quality document flow. In some cases, even the widespread distribution of this supplier's products could be a significant factor for refusal to cooperate. |
MUZ
This company is currently the largest manufacturer of diamond jewelry among all jewelry factories in Russia. Like Adamas and Russian Gems, MUZ also has a network of its own branded stores. In total, this company owns 300 retail outlets operating in many regions of the Russian Federation.
This manufacturer began its activity in the production of jewelry more than 90 years ago. That is, it is also one of the oldest jewelry enterprises in the country.
Feral Relic
In the summer of 2020, a graduate of the Higher School of Cultural Policy of Moscow State University, Mikhail Okorokov, returned to Moscow from a trip to Kamchatka. Inspired by wild landscapes, he mastered the art of jewelry and began creating unique jewelry. Okorokov’s new ideas are born while traveling. The prototype of the ring from the collaboration with the St. Petersburg brand Trustme Studio was a bent Georgian church bracelet, and the new Feral Relic collection imitates the ancient anchor stones that Misha saw in the Derbent fortress.
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Full cycle
Quite interesting is the fact that he does not only make jewelry with diamonds. In this area, among other things, it is also a full-cycle enterprise. That is, this company also conducts the development of diamond deposits.
Since diamond products are very popular mainly among very rich people, various kinds of celebrities are also clients of this company. For example, Olga Kabo, Nadezhda Granovskaya, and Anastasia Makeeva have products from the Moscow Jewelry Factory.
"Bronnitsky Jeweler"
This enterprise began to be built in 1968 on the basis of the Izumrud artel that existed since 1924. Today Bronnitsky Jeweler is a world-famous brand. The number of customers of the plant is 3,000 retail outlets in Russia, Ukraine, Kazakhstan, and Belarus.
Like all the companies described above, the Bronnitsy enterprise is, of course, one of the largest jewelry factories in Russia. The product catalog of this manufacturer includes more than 5,000 items. And all the jewelry he supplies to the market is simply extremely popular among consumers.
In Russia, jewelry factories in most cases produce high-quality jewelry. But today the Bronnitsy enterprise is the only company in the country that has passed voluntary certification by the Federal Budgetary Institution “Rostest-Moscow”.
Caviar
The founder of the St. Petersburg brand Caviar, Olga Averyanova, created three imperial crowns for the film “Matilda” by Alexei Uchitel and jewelry for the couture collection of Ulyana Sergeenko in 2022. But Olga’s main focus is still on her own brand, Caviar, in which the designer’s love for intricate details is felt. The brand's signature pieces feature snakes that snake around gold bracelets and dangle from earrings.
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Most Popular Products
It supplies the market with jewelry of various types. But the most popular among consumers are automatic and manual weaving chains from this manufacturer. About 80% of all products produced by this enterprise are precisely such products.
In jewelry stores today you can purchase both women's and men's armor chains. The advantages of such jewelry include neatness of execution, reliability of fasteners and a very reasonable cost.
Rayya
Vera Antonova launched a brand of polished metal jewelry three years ago. Then it was called 55 Jewelry, but in 2019 there was a rebranding, and with it changes in design. From rings, earrings and pendants in the form of perfect gold plates, the emphasis has shifted to perforation, which today occupies a central place in the Rayya assortment. The brand's jewelry looks like a 3D model, but fortunately, it is more than real. And the most striking of the latest Rayya drops is a silver Lambda pendant with gold plating, released as a sign of support for the LGBT community.
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