The magical world of Tiffany. How the famous jewelry empire came to be

, was born on February 15, 1812 .

Sunglasses, bags, wallets, silverware, combs, china, stationery. The Tiffany & Co product range is amazingly diverse. But the main object of desire for all women is jewelry from this brand. How the Tiffany empire came to be, read the material from AiF.ru.

Charles Lewis Tiffany (left) in his store, 1887. Photo: Commons.wikimedia.org

Start-up capital

Since childhood, Charles Tiffany did not know what material difficulties were. He was born into the family of a fairly successful textile manufacturer. However, the desire to earn money on his own appeared early on. At the age of 15, the boy helped his father in his grocery store every day after school. And at 18, he managed his parent’s mill. By the age of 25, the young man was ready to open his own business and moved from his native Connecticut to New York. He was kept company by schoolmate John B. Young and his sister Harriet Olivia Aveni Young , who later became Tiffany's wife. The trio planned to open a store. Naturally, money was needed for this purpose. Charles borrowed the required amount of $1,000 from his own father.

Tiffany & Co. Porcelain Warehouse (1887) Photo: Commons.wikimedia.org

1949–1955: transition of family business to shareholders

In 1949, the company's net profit was $14,787, and in 1952, after closing the Paris store, it was $24,906. In 1955, sales did not exceed seven million dollars, and shareholders accused management of conservative management and an outdated, outdated product line. What followed was a long series of infighting, repurchase of shares, changes in policy and management of the company. As a result, control of the company passed to a group of investors, and Walter Hoving acquired a controlling stake and the post of chairman of the board in 1955. A successful businessman with a university education, he studied painting, antique silver, textile and furniture design for four additional years at the Metropolitan Museum of Art.

From a stationery store to a jewelry company

In 1937, a small store, Tiffany & Young, opened on Broadway, selling leather goods and stationery. Three years later, JL Ellis joined the partners. With his arrival, the brand changed its name to Tiffany, Young & Ellis and expanded its product range. Products made of silver and then gold, brought from Europe, first appeared on store shelves. In 1953, Charles bought out the shares from his partners. From that moment on, the facade of the store was decorated with the now world-famous name Tiffany & Co, and its owner began to concentrate his business on selling jewelry.

Photo: www.globallookpress.com

Tiffany products

19th century works


Creamer and sugar bowl.
1856, sterling silver, gilt. Tiffany Young & Ellis teapot, circa 1954, Moore & Son sterling silver, embossed.

Jug, approximately 1880, silver, blackened, applique.


Vase. 1893, silver, blackening.

Works by Paulding Farnham


Brooch made of gold, sapphires, zircons and enamel, 1890–1910.


Brooch made of platinum, gold, diamonds, pearls, demantoides, garnets and pink sapphires, with a Burmese ruby, 1900.


Brooch “Iris”, gold, sapphires, diamonds, emeralds.


Brooch "Orchid". Yellow gold, enamel, diamond.


Oncidium orchid brooch. Enamel, silver.


“Orchid” brooch, gold, enamel, diamonds.


One of the models for the 1889 exhibition, gold, enamel and diamonds.


Brooch "Queen Victoria's slipper" (Cypripedium calceolus). Silver, gold, enamel, diamond. A copy of the Farnham exhibit at the 1889 exhibition.

Art Nouveau and art deco period

Brooch-pendant “Diamond Heart” 1910 Gold, platinum, diamonds


Brooch. 1900 gold, platinum, diamonds


Round brooch. 1915, platinum, sapphires, diamonds


Design by Louis Comfort Tiffany. Gold brooch with purple, blue sapphires and pearls. 1900


Design by Louis Comfort Tiffany. Gold brooch with tourmaline and enamel. 1916

Necklace, circa 1900, gold, platinum, opal, enamel, diamonds.


Silver wallet with gold clasp, 1900

Silver coffee service. 1906-1907


Tea set Tiffany & Co., London. 1900, silver, gilding, enamel.


Clocks, 1890–1914 Bronze, enamel dial.


Tiffany Studios. Seven-armed candlestick made of gilded bronze.


Tiffany Studios. Box made of bronze and colored glass.


Tiffany Studios. Box made of bronze and colored glass.

Jean-Michel Schlumberger

“Night of the Iguana,” brooch given to Elizabeth Taylor by her husband Richard Burton in 1965. Gold, diamonds, sapphires, emeralds.


1960 “Medusa” brooch made of gold and platinum with moonstones, sapphires, diamonds.


Brooch “Phoenix” made of platinum, gold, aquamarine, diamonds, emeralds.


Brooch “Strawberry” made of gold, rubies, diamonds.


Bracelets. Gold enamel.

Brooch “Sea Shell” made of gold, platinum, inlaid with sapphires, rubies, diamonds.


The Fleur-de-Mer pendant brooch made of platinum, gold, sapphires and diamonds was given to Elizabeth Taylor by her husband.

Earrings made of platinum, gold, diamonds and spessartites.

“Ribbon of Rosette” necklace and pendant make up a necklace made of platinum, gold, and diamonds.

Donald Claflin


The designer changed the shape of the traditional wedding ring, which led to the search for a new design of wedding rings. Platinum, diamonds, enamel.


Bracelet made of two colors of gold with diamonds and sapphire.

Ring made of gold, platinum with coral and enamel.


X-shaped ring in gold, platinum, diamonds and tanzanite.


"Paisley pattern" gold brooch with yellow and blue sapphires and diamonds.

Gold brooch “Bird” with citrine, diamonds, black enamel.


Gold bracelet “Strawberry Glade” with platinum, diamonds, corals, enamel.


“Cherry branch” brooch made of gold, platinum with corals and diamonds.

Angela Cummings


Hoop necklace in platinum with 965 50 carat diamonds and multi-colored sapphires.


Gold necklace "Bows" 1984


Gold bracelet - “Pansy” cuff, inlaid with coral, mother-of-pearl, opal and onyx.


Necklace “Leaves” of different colors of gold, diameter 17 cm, 1981.

Elsa Peretti

Silver ring with 0.7 carat diamond.

Silver mesh scarf necklace.

Gold scarf necklace made of gold mesh.

Gold ring "Tear".


Gold snake necklace.

Paloma Picasso

Gold earrings from the “Olive Branch” series.


"Olive branch" rose gold bracelet.


Necklace of ten low pearls, about 900 pearls in total.

Gold ring with diamonds.


Bracelet "Daisies" made of silver and gold.

Branded box

The New York Sun newspaper once wrote: “There is one thing that you cannot buy from Tiffany for any amount of money - he can only give it to you. This is a box for his jewelry.” One look at the Tiffany Blue Box seems to indicate that something incredible lies inside it. It’s even just pleasant to look at, just like the legendary Tiffany Blue Book. This “book” was first printed in 1845 and today is a catalog of the rarest and most beautiful jewelry in the world. Charles's ability to correctly present his products greatly helped him in promoting his business.

Box from Tiffany & Co. store. Photo: Shutterstock.com

Article on the topic

Many rings - little taste. How to wear jewelry correctly

Tiffany glasses

In 1978, the company opened another direction - the creation of optics, in the production of which craftsmen adhere to the same high standards as in the manufacture of jewelry. Below are the brand's models that will not leave true fashionistas indifferent.

Sunglasses

Tiffany sunglasses are famous for their laconic shape and discreet cut with precious crystals or other elements. For example, the Tiffany & Co. model. TF3054B clearly demonstrates all the magnificence of the brand, which lies in the details. After all, Tiffany is about exquisite modesty, and not about lush vulgarity.

Tiffany & Co. TF4147 is another example of a passion for minimalism. And the symbiosis of blue gradient lenses with tortoiseshell-colored temples is an invisible play on contrasts that captivates.

Frames

Tiffany () vision glasses cannot be confused with others. Just like in solar accessories, they are dominated by calm decorative elements and discreet colors, and in addition to the brand name, other colors of the palette are used. For example, the Tiffany & Co. model. The TF2117B is crafted from a rich red material with gold accents on the temples, which also feature the brand's logo.

Tiffany & Co. TF2156 is the opposite of the previous model, a cute semi-rimmed accessory with splashes of corporate color on the temples. How can you resist such beauty?

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