Ringo (Ringo)
Currently, the RINGO holding includes several sites for the production of jewelry, its own design studio, a network of branded stores and a trading house. RINGO is one of the ten best jewelry companies in the Russian Federation, and has received many different diplomas from major international and industry exhibitions. In 2001, to promote his products in Russia, he became a Member of the Association “Guild of Jewelers of Russia”. In 2002, a fundamental decision was made to establish its own jewelry brand - the RINGO trademark, which was intended to promote the idea of the highest quality of manufactured jewelry and a guarantee of quality service. "RINGO" got its name from the Latin. Ring meaning ring. Since 2004, the RINGO trademark began to create its first signature collections: High Energy, Trajectory, Modi and others. A year later, the first branded jewelry store of the RINGO brand opened in Yekaterinburg. Just at the time of its opening, high demands were placed on service when selling jewelry to retail buyers.
In 2007, the first, and so far the only high-end jewelry boutique called “DIAMOND ATELIER RINGO” opened in Yekaterinburg. Only in this boutique you can create a piece of jewelry for yourself together with an artist from the RINGO design studio. In the same year, a branded jewelry salon of the RINGO brand was opened in Krasnoyarsk, on the basis of which the company’s sales representative office operates in the Siberian region. In 2010, the first accessories and wedding ring salon in the Ural region was opened. Today, the RINGO product range includes more than 1,500 jewelry models, both collectible designs and exclusive custom-made items. The company uses the latest technological equipment in combination with the manual work of highly qualified craftsmen. The RINGO trademark works as a CA for all wholesale clients only on mutually beneficial and individual terms, adapting to the specifics of each region. Buyers choose us: Due to the fact that it is the manufacturer of its products, it guarantees low prices, in the absence of unjustified markups. For example, jewelry with diamonds can be purchased from 3,500 rubles. However, that's not all - after purchasing the product, you will receive a discount card, which entitles you to additional discounts from 3% to 15%, depending on the amount of savings. has existed for more than 17 years under the motto – new diamond design! The first company in the Russian Federation that began to create not just jewelry, in groups: earrings, rings, brooches, pendants, crosses, cufflinks, bracelets, clips, wedding rings. She also creates jewelry that can be coordinated with each other. This makes it possible not to purchase countless pieces of jewelry, but to combine them, and at the same time always look elegant, new and stylish. A distinctive feature of RINGO is the constant release of exclusive and serial jewelry. By purchasing jewelry, you are purchasing a creation of jewelry art. RINGO provides all customers with a lifetime warranty on jewelry, taking care of the quality of jewelry and valuing its name.
You always have the opportunity to seek professional polishing, restoration and cleaning of RINGO jewelry. At your request, they will change the size of your ring and adjust the lock of your bracelets, necklaces or earrings. The entire range of the company's products is made from high quality raw materials. Gold raw materials are bank bars of 999.9 purity. It is from these ingots that the enterprise produces metal of the required standard. When creating jewelry under the RINGO brand, recycled metal, the so-called pawn metal, is never used. The diamond design of jewelry and the stunning shine of stones is the merit not only of experienced craftsmen and jewelers, but also of precious, high-quality stones. RINGO jewelry uses diamonds from suppliers such as Smolensk Crystal. Taking care of its customers, the company has created an online jewelry store, through which you can place an order or get expert advice without leaving your home. In the catalog of the RINGO online store, you can get detailed information about the jewelry - metal, weight, characteristics of stones, inserts, belonging to the collection, photographs. You can place your order at any time of the day, 7 days a week. Delivery of products is carried out to any locality in Russia. The company's jewelry is chosen in 100 cities of the Russian Federation and the CIS. Carefully preserving traditions, RINGO creates a brilliant reality for you. Jewelry from the RINGO brand is worthy of becoming your family heirloom.
"RINGO": from mass market to haute joaillerie
The Ural jewelry brand “RINGO” today consists of several production sites and its own showrooms in different cities, more than 300 craftsmen, modern equipment and the latest technologies. Creative director of RINGO Nadezhda Yalunina told Private Collection about the history of the company, the creation of exclusive products and entry into international markets
Creative director of RINGO Nadezhda Yalunina
If the life of a company was represented as a timeline, what main points would you mark?
In 1993, the government monopoly on precious metals was lifted and individuals and companies were allowed to deal with them.
It was then that my husband and I—he once ran a jewelry workshop—and a number of specialists from the Sverdlovsk Jewelry Factory decided to organize a small jewelry production. The market was not saturated, and we started with the basics - simple silver crosses. Religious themes were very relevant back then. Silver - because the capital was minimal. Then they expanded and began making silver pendants, wedding rings and other rings. Gradually they switched to gold, also the simplest products, and gradually added cubic zirconia. The next stage was 1996, when at an exhibition in St. Petersburg we met a Yakut company and created a joint venture. They had diamonds, but lacked a production base. And the Urals have always been famous for their craftsmen and jewelry traditions of processing metal and stones. And we began to produce the first products with small diamonds, stones of the first group. At first, the most simple assortment, actually mass market.
Later we looked around and realized that everyone was basically producing the same range. I'm not talking about individual craftsmen, jewelry artists. And the decision came that we should try to somehow stand out in this market. We began to attend major international exhibitions to understand how the jewelry world lives. The first trip was to Basel to exhibition No. 1 - Baselworld. We realized that there is such a thing as a brand, when there is a face of the company and its entire assortment is subordinated to a certain style, to some single principle...
White gold pendant Collection “Matryana De Ural”
That is, what is called brand DNA today
Yes. And we made our first full-fledged collection “Black and White”. It was the turn of 1999 and 2000, it was dedicated to the millennium and consisted of white gold and diamonds. By the way, I recently reviewed it and I can say that stylistically many of the products are still not at all outdated. The design was done by Ural designers - then only two or three people and a girl from Kostroma worked for us. A full-fledged design studio was organized at the beginning of 2002, when they decided to create the RINGO brand and, in addition to mass products, begin producing collections that are subordinated to a specific idea.
Then our son joined the company, with new marketing teachings, a different perception, vision of the market and business. We were one of the first to launch the brand, and our clients, wholesale buyers, noted the differences in the product and design. We have our own regular customers, fans who still wear RINGO.
Gold earrings Collection “Champagne”
The next stage was 2005, when we opened the first branded salon in Yekaterinburg. First of all, so that local buyers know us better. To do this, we set factory prices and gave customers a lifetime warranty on our products.
Then they began to open their own showrooms in other cities and tried to make them not just mono-brand stores, but a kind of clubs for brand followers. A place where you can make a presentation, learn about new collections or just stop by for coffee.
It was probably at this time that you started making exclusive things?
Yes, we began to accept custom orders based on materials or customer designs. And at the same time they themselves began to work with more expensive, exclusive things. And since 2013, we have made our own stands at exhibitions in Hong Kong, Basel, and Dubai. We were received well everywhere: for example, the calling card of the RINGO brand, the Crystal collection, was appreciated. They even began to counterfeit it in Russia.
White gold ring “Russian princesses” collection
Do exclusive items have a circulation? Some of them are presented on the brand’s website.
They are either unique or made in an edition of two to five copies. Our jewelers and fashion designers of the highest class deal with them; this is a separate caste. Here only handmade, special materials. For example, the “Birds of Paradise” necklace from the “Russian Princesses” collection, which we showed in Dubai, contains stones with a total weight of about 90 carats. These are Malyshevsky emeralds, sapphires and diamonds, topped by a 35-carat cabochon-cut emerald. Or a ring from the “Crystal” collection, which designer Yegor Dunin made with a unique stone - Gokhran bought it from us for its museum.
Collections are usually created around a specific material or idea. So, the “princesses” were based on emeralds that we bought at auction, all with a non-standard unique design. And for the “Urban” collection, Egor was inspired by modern urbanism - he is an architect at heart, and there are volumetric solutions here.
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Close-up
Elena Veselaya: “There are no random things in my collection”
White gold brooch Collection “Black Square”
How is the price for unique products determined? What is the minimum and maximum?
First, there is cost, costs already incurred. This, of course, is the cost of raw materials, which become more expensive every year. Recently, everyone experienced another peak in the growth of gold, when it began to cost $3,000 per ounce, and it was a shock to the entire global community. The second is labor costs. Plus the tax burden.
If an exclusive item is a joint work with the customer, then we pre-calculate the price and agree on it. If the product is made by us independently, not for a specific client, then, of course, the creative component and design are already included here.
In 2014, the Birds of Paradise necklace, for example, cost 12 million rubles. A couple of years later, another unique necklace – “Moon Blossom” – was valued at 30 million rubles.
White gold necklace Collection “Russian princesses”
These are collectibles, right?
Certainly! But if we talk about “birds”, then this is an evening option, you can go out in it. But the “Moon Blossom” collar necklace is more of a catwalk item, even a museum piece. Such works of jewelry are well received and bought here, in the United Arab Emirates, and in Southeast Asia. And what they do with them afterwards is a mystery to me.
By the way, how were your collections received abroad?
Europe received us more coolly, unlike Hong Kong, where we had real partners and even had a joint venture in Shanghai. Europeans have their own traditions. It is believed that only Paris can dictate fashion, or only Italians can set trends in jewelry. On the other hand, the same Italians, when they came to our stand, were sincerely delighted. We didn’t have any long-term relationships there - we exhibited in Basel twice, but you need to stand there for 15 years to be accepted as one of our own.
Gold ring “Disco” Collection
