Presentation of SOKOLOV spring-summer collections
On February 15, at the Royal Rental Studio, one of the most fashionable venues in the capital, a closed presentation of SOKOLOV’s spring-summer collections took place, which was attended by celebrities, bloggers and regular gossip column heroes. Among the guests were Channel One presenter Ekaterina Strizhenova, actress Natalya Rudova, DJ Veronica Fedorova, TV presenter Maria Matveeva, first soloist of the Bolshoi Theater Anna Tikhomirova and many others.
Veronica Fedorova
The atmosphere of the event perfectly reflected the spirit of the new collections: in the luxurious baroque interiors, accompanied by an original DJ set with a mix of R'n'B, pop and deep house hits from Veronica Fedorova, guests admired the presented collections of gold and silver jewelry that combined contains both classics and all the leading trends of the upcoming spring-summer 2022 fashion season: geometry, natural motifs and an emphasis on femininity.
Anna Tikhomirova, Maria Matveeva
When creating jewelry for the new Trend book, the designers were inspired by the magic of love, which takes your breath away, the tenderness of spring feelings, the warmth of sunrises and the beauty of nature. The leitmotif of the spring-summer 2022 collections is love for a woman, charming and mysterious, worthy of rising to the pedestal of perfection. SOKOLOV designers paid special attention to elegant classic jewelry and original inserts - the main characters of the collections were morganites, colored topazes, diamonds and sultanites. Special compliments from the guests of the presentation went to jewelry and steel watches, as well as exquisite brooches, which are difficult not to notice even from afar.
Irina Pavlova, Zhanna Radova
Londa Livingston, Alexandra Malakhova
Evgenia Belousova, Alexandra Gritsan
The first to appreciate the new jewelry items was actress, blogger and recognized trendsetter Natalya Rudova, who moved from display case to display case in the company of designer Tatyana Chernyavskaya and was able to get not only a complete overview of fashion jewelry trends, but also learn the secrets of creating jewelry. The actress's followers on Instagram could watch the impromptu show almost online - Natalya posted videos and photographs of her favorite jewelry and watches.
Natalia Rudova
Natalya, we noticed that you spent a long time admiring the Kaleidoscope collection with replaceable Swarovski inserts.
Natalya Rudova: I, like all girls, am a real “crow”: I love everything shiny (Smiles.) A collection with interchangeable inserts is a very good solution, because you can choose the color of the insert to suit your mood. Colors always reflect our inner state: pink, for example, means the desire to fall in love, white means the beginning of a new life. I really love the color white: it suits me and refreshes me very much. Even among precious metals I choose white gold. I really liked the idea of a collection with interchangeable inserts, you can be different every day and answer questions: “Yes, I really have a lot of jewelry, what can I say!...” (Laughs.)
Which SOKOLOV jewelry in your personal collection can you call your favorite?
Natalya Rudova: I have a very beautiful pendant - made of gold, with a “floating” diamond under round mineral glass.
Judging by your look today, you are close to the grunge style. What jewelry or watch would you complement your look?
Natalya Rudova: I really love men’s style watches - I have a narrow wrist, and they look both brutal and feminine on me. It seems to me that this accessory - like a jacket or an oversized jacket that I’m wearing right now - emphasizes touching and fragility.
Ekaterina Strizhenova
For the special guest of the event, famous actress and TV presenter Ekaterina Strizhenova, SOKOLOV Marketing Director Alexey Karev personally conducted a tour. Among the jewelry presented, Ekaterina noted the bright colored enamel of the Russe and Etude collections: “In these collections you can feel a special energy, the joy of the arrival of spring.”
Ekaterina, were you familiar with the SOKOLOV brand before?
Ekaterina Strizhenova: Yes, of course. I like the conceptuality and, at the same time, accessibility in SOKOLOV: any man can afford to give a piece of jewelry to the woman he loves. This is a good opportunity to make a worthy gift in different price categories.
What are your preferences among precious and semi-precious stones?
Ekaterina Strizhenova: I love topazes - I am attracted by blue stones, which suit everyone, and yellow ones, and the unusual soft peach color, which are presented at your presentation today. Now is the time when you want more color.
Do you have a SOKOLOV piece in your personal jewelry collection?
Ekaterina Strizhenova: I have SOKOLOV earrings with emeralds that sparkle beautifully with every movement. Basically, all my jewelry is gifts from my husband. Each piece of jewelry has a whole story embedded in it—always associations with a certain day, a special moment, experienced emotions and feelings.
Veronica Fedorova
Veronica Fedorova inherited a craving for beauty from her mother, editor-in-chief of the Russian edition of Vogue, so this is not the first time she has attended SOKOLOV presentations. She admitted to us that she is literally “obsessed with rings” and talked about her favorite fashion trick - wearing stacked rings on both hands.
What trend would you highlight for yourself this spring?
Veronica Fedorova: I often mix jewelry. You can say that I am a real opponent of constantly wearing something boring and the same. I like to wear different earrings, come up with interesting combinations, and I can easily combine rings made of silver, yellow and rose gold.
Today you came to a presentation in the company of a friend. I wonder which of the presented jewelry you would give her for her birthday?
Veronica Fedorova: If I had to choose one thing, it would most likely be jewelry from the Kaleidoscope collection or original earrings with colored cubic zirconia. In general, I would definitely give my best friend everything from here! (Laughs.)
You can also be one of the first to get acquainted with the new Trend book and seasonal updates of SOKOLOV collections here.
Ring
The ring is the most popular piece of jewelry and, it would seem, does not need a description. But it's not that simple. Rings are traditional and wedding, there are also rings and other options. We'll take a closer look at the traditional jewelry ring because it has the most detail.
Jewelry Ring Details:
- The shank is the basis of the entire product. This is a band that you put on your finger. The shank can be hollow or solid, made using different artistic techniques.
- Caste is a frame that holds a gemstone. The cast can be round, square, triangular, and also have other shapes and sizes.
- The welt is the lining that holds the insert in place underneath. It always exactly matches the shape and size of the cast. Sometimes the welt is called a digel.
- Insert - a stone installed in the cast. Jewelers make the frame to fit the size of the insert.
- The overlay is a decorative element of the ring. It connects the splint to the frame. The shape of the overlay is usually thought out by designers and artists.
A classic engagement ring consists only of a shank, which can be engraved. The ring has a special engraved area in place of the caste.
Ring size
The size is calculated by the diameter of the ring. In Russia, the metric system is used, so manufacturers indicate sizes in millimeters from 15 to 22. The USA and Great Britain have their own ring sizing systems. Study the size chart so you don't get lost when choosing a ring.
All manufacturers follow these standards. Jewelers make other sizes only to order.
Pendant and pendant
The components of the pendant and pendant are the same. However, jewelry differs in the way it is worn. One pendant is hung on a chain and worn only around the neck. Pendants can be combined to your taste, attached in several pieces - from 1 to 5 or more, and decorated with them, for example, bracelets and chains.
Both the pendant and the pendant are made of 5 components:
- A hanging eye is an element that holds the jewelry on a chain.
- The connecting eye is an intermediate element between the base and the hanging eye.
- The base is the surface on which castes and inserts are installed.
- Cast - as in other jewelry, a frame for inserts.
- Inserts are precious or semi-precious stones located throughout the base of the product.
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Summarize
- Jewelry rings can be traditional, wedding rings, or ring-shaped. You can also find other design solutions on the market.
- The traditional stone ring has the most detail.
- Russian, British and American rings have different ring size markings.
- On the earrings you can find English, French, Italian locks, a stud clasp (for studs), a staple, a loop, a pin lock and a clasp for hoop earrings.
- Choker and necklace have the same shape but different design.
- Pendant and medallion are types of pendants.
- Cufflinks are only worn on shirts with double cuffs.
You are one step closer to mastering jewelry making. In the next article we will focus on defective products. You will learn to find defects in jewelry and begin to buy only high-quality products.
Stay tuned for the next article!
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Earrings
First, we need to understand the types of locks on earrings. The most popular are the following: English, French, Italian locks, stud clasp (for studs), staple, loop, pin lock and clasp for hoop earrings.
There are other design solutions on the market.
Earring details in the maximum configuration:
- Earring is a fixed or movable part of an earring. The earring in the French lock is inserted into the ear, and in the English lock it covers the earlobe from the back side to secure it.
- The pin is the part of the jewelry that you insert into your ear. Exception: earrings with a French lock.
- Inlay - Precious, semi-precious stone or other minerals that cover the base.
- Caste is the place where inserts are placed. Same as cast for the ring.
- The hanging part is a decorative element of the earring.
